NetWise, Bombora's Valued Partnership Brings Unique B2B Data Usage To Customers

BOCA RATON, FL - January 5, 2020 ​- Boca Raton based B2B data provider, ​NetWise​, has recently been featured as a valued contributor to the Bombora partner ecosystem. The partnership feature highlights SmartIntent, a bundled solution of NetWise’s B2B contact data and Bombora’s Intent data. This long standing partnership provides B2B customers with a constantly refreshed B2B Account and Contact database of high propensity prospects to call on.

NetWise leverages the value of Bombora’s Company Surge® Intent data by matching the accounts showing active interest in a product or service to NetWise’s database, and then surfaces associated persona data. Weekly NetWise SmartIntent reports contain the Bombora Company Surge® data organized by the Intent topics that ​Bombora​ tracks. NetWise then fills in the detailed contact data needed to execute omnichannel marketing and sales campaigns.

“Bombora is a highly valued partner to NetWise,” said Dwight Gorall, CEO of NetWise. “Our respective data solutions have natural synergy – whereby Company Surge® discovers which accounts are in market, and NetWise provides matched Account and Contact intelligence data – ready for offline or online sales and marketing activation. NetWise is itself an active and successful user of Company Surge® matched with our own actionable contacts – so we can personally testify to its combined effectiveness.”

NetWise is an authorized reseller of Bombora’s Company Surge® Intent data, enabling a one-stop customer experience for its smart data solutions. NetWise assists customers in choosing Intent topics that best suit their industry, markets, and overall business. It also provides consulting to define the best personas to target for marketing campaigns. A trial account for this solution is available.

NetWise also works with existing Bombora customers to combine contact reports with the weekly Company Surge® reports.

NetWise​ is the leading provider of B2B Audience Data to Brands, Agencies, Platforms, Sales & Marketing professionals, and Data Science teams. Their unique B2B Data Products enable true multi-channel marketing with the greatest reach in the industry, allowing customers to reach the right person, at the right time, in the right place. NetWise customers regularly work with them to generate and activate custom segments and audiences. The NetWise team are experts at extracting intelligence and making it useful for various business and audience needs. No other company has more unique business data readily available.

Bombora​ tells businesses which accounts are researching the products and services they and their competitors sell. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading sales, marketing, data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy.

To learn more, visit bombora.com.