Why Marketing Should Take the Lead on Sales
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B2B: How to Enrich B2B Marketing with B2C Identity to Level up Your Prospecting
The lines between business and personal are becoming less clear, making it harder to reach the right person with the right message. The B2B population is consuming media anywhere..
Is Your Account Based Marketing Ready to Get Personal?
Account-based marketing (ABM) is the gold standard in the B2B world, and its ability to drive revenue and improve the efficiency of sales teams continues to grow thanks to..
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Is Your Marketing Built to Address Buying Committees?
The B2B buying journey has never been a linear one, and these days, it’s more complicated than ever. The buying committee has grown larger and more diverse. In fact, 75 percent of..
B2B: How to Shop for B2B2C Data in the New Identity Landscape
In a marketing world where the line between personal and professional personas continues to blur more by the day, it’s imperative for marketers to rethink their targeting..
B2B: 3 Reasons Marketers Need to Target B2B Audiences in Consumer Channels
The walls between B2C and B2B marketing tactics have been eroding for some time now. Whether companies operate in the B2C or B2B realm—or exist with one foot in each—brands in..
From the Data: Billion-Dollar Companies in the U.S.
This month, we looked at a high-earning companies in the United States. How many billion-dollar companies are headquartered in each state? Who are they? We dug into the NetWise..
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Sales vs. Sales Engineering: What is a Sales Engineer?
As software continues to alter the sales and marketing funnel — with marketing increasingly eating sales — roles within these business functions will evolve.
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From the Data: What's The Top Technology Job Title in Your State?
On this month's "from the data" post we're taking a look at the top technology jobs in the United States!