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NetWise Blurb
NetWise is the leading provider of B2B Marketing Data, helping to power the majority of business data across all of Ad & Mar-Tech. Our B2B Audience Data Platform enables any marketing team to execute multi-channel campaigns across every platform and in every channel.
NetWise in 100 Words
NetWise is the leading provider of true Multi-Channel B2B Marketing Data, to Brands, Agencies, Platforms, Sales & Marketing professionals, and Data Science teams. Our data products help power the majority of business data across all of Ad & Mar-Tech.
Our B2B Audience Data Platform enables any marketing team, no matter how big or small, simple or sophisticated, to execute successfully targeted marketing campaigns across every platform in every channel.
NetWise uses world-class, highly-scalable, cloud-based technology to deliver unique B2B Audience Data products to its customers and partners. Our proprietary B2B-to-Consumer ID Graph means you reach the same person everywhere and every time.
We abide by the self-regulating guidelines of the IAB, DMA, NAI and DAA, confirmed by our annual 3rd party audit.
NetWise in 250 Words
NetWise is the leading provider of true Multi-Channel B2B Marketing Data, to Brands, Agencies, Platforms, Sales & Marketing professionals, and Data Science teams. Our data products help power the majority of business data across all of Ad & Mar-Tech.
B2B Audience Data Platform
Our B2B Audience Data Platform enables any marketing team, no matter how big or small, simple or sophisticated, to execute successfully targeted marketing campaigns across every platform in every channel. This level of mastery over business marketing data was previously only available to large companies that could afford expensive teams of engineers and analysts, maintaining complex data platforms.
Data & Technology
NetWise uses world-class, highly-scalable, cloud-based technology to deliver unique B2B Audience Data products to its customers and partners. Our Data Products enable true multi-channel marketing allowing you to target the same audience across all marketing channels in every platform you want to use. Our proprietary B2B-to-Consumer ID Graph means you reach the same person everywhere and every time.
Our Customers
We work with companies of every size and every level of marketing sophistication to enable advanced, modern, multi-channel advertising for their campaigns. We regularly support marketing, data science, analytics, and engineering teams at brands, agencies, and platform companies.
Security, Compliance, and Privacy Standards
NetWise strives to maintain compliance with all applicable data privacy rules and regulations in our industry. We abide by the self-regulating guidelines of the IAB, DMA, NAI and DAA. BPA Worldwide performs an annual audit on our business reviewing our architecture, processes, logic, and security, as well as data sourcing, quality, and accuracy. This report is available upon request.
NetWise in 500 Words
NetWise is the leading provider of true Multi-Channel B2B Marketing Data, to Brands, Agencies, Platforms, Sales & Marketing professionals, and Data Science teams. Founded over a decade ago, we are a foundational contributor to the advertising industry, helping to power the majority of business data across all of Ad & Mar-Tech.
B2B Audience Data Platform
Our industry leading B2B Audience Data Platform enables any marketing team, no matter how big or small, simple or sophisticated, to execute successfully targeted marketing campaigns across every platform in every channel. With NetWise, anyone can analyze, build, and execute on complex, custom, and targeted audiences. This level of mastery over business marketing data was previously only available to large companies that could afford expensive teams of engineers and analysts, maintaining complex data platforms.
Data & Technology
NetWise uses world-class, highly-scalable, cloud-based technology to deliver unique B2B Audience Data products to its customers and partners. We are one of the most trusted and reliable data companies in the advertising industry, supporting many of the biggest brands and platforms in the world.
Our B2B Data Products enable true multi-channel marketing allowing you to target the same audience across all marketing channels in every platform you want to use. Our proprietary B2B-to-Consumer ID Graph means you reach the same person everywhere and every time. And, we provide the greatest audience reach in industry, period.
We collect data from millions of unique commercially and publicly available sources including, state and federal business filings, company websites, job descriptions, job postings, social websites, business directories, and more. This vast quantity of data is then distilled down to high-quality business and business person records at a large scale, with high levels of multi-source validation and comprehensive deduplication. No other company is able to combine the number of high-quality input vectors and frequency of data refreshes that NetWise makes available.
Our Customers
We work with companies of every size and every level of marketing sophistication to enable advanced, modern, multi-channel advertising for their campaigns. We regularly support marketing, data science, analytics, and engineering teams at brands, agencies, and platform companies. We are experts at extracting intelligence and making it useful for your specific business and audience needs. No other company has more unique business data, actionable and readily to integrate.
Security, Compliance, and Privacy Standards
NetWise strives to maintain compliance with all applicable data privacy rules and regulations. We abide by the self-regulating guidelines of the IAB, DMA, NAI and DAA have appointed an internal Data Protection Officer (DPO) who is a licensed attorney in California and runs our compliance division. Our DPO monitors new, dynamic, and upcoming relevant regulations, and ensures our ongoing compliance with all applicable data privacy rules and regulations.
We work with 3rd party compliance and security teams to make sure we meet the quality and privacy needs of our customers and industry. Our annual audit performed by BPA Worldwide reviews our architecture, processes, logic, and security, as well as data sourcing, quality, and accuracy. This report is available upon request.
Data Marketplace Brochure
Using NetWise data in your marketplace? Get the info you need for a listing here.
Common Questions
Here are a few answers to common questions about NetWise and what we do.
What do you mean by Multi-Channel, Omni-Channel, or Every-Channel?
NetWise’s B2B Audience Database and B2B-to-Consumer ID Graph allows you to target the same audience across all marketing channels in every platform you want to use. Our proprietary B2B-to-Consumer ID Graph means you reach the same person everywhere and every time. This includes, Email, Postal, Social, TV, and Digital via Cookies, Device IDs, Geofencing, and IP. No other B2B data provider offers this depth of channel execution, and no other data provider offers this kind of campaign consistency.
From where do you collect your Business and Person Information?
We collect data from millions of unique commercially and publicly available sources including, state and federal business filings, company websites, job descriptions, job postings, social websites, business directories, and more. Our data collection is an important part of our business IP and strategy, and we typically do not reveal any further details.
This vast quantity of data is then distilled down to high-quality business and business person records at a large scale with high levels of multi-source validation and comprehensive deduplication. No other company is able to combine the number of high-quality input vectors and frequency of data refreshes that NetWise makes available.
How accurate is your data?
This answer depends largely on your use case and the specific information or data that you need. We maintain strict quality metrics for all our data products and we can answer any specific questions, explicitly, if you contact us directly. We have been providing B2B data to the primary martech/adtech platforms, technology companies, major brands, and advertising agencies for almost a decade. We know our quality meets the needs of almost 100% of customers that test it.
Generically speaking, NetWise employs strict and continuous QA procedures beginning with our data collection, continuing throughout every step of data analysis and processing, and finally before export to our customers and channel partners. This QA process is enhanced by our multi-sourced supply chain, providing many vectors for increased quality and accuracy, and is further backed by both manual oversight and unit testing throughout the production process.
How does NetWise comply with industry standards and regulations?
NetWise strives to maintain compliance with all applicable data privacy rules and regulations. We abide by the self-regulating guidelines of the IAB, DMA, NAI and DAA have appointed an internal Data Protection Officer (DPO) who is a licensed attorney in California and runs our compliance division. Our DPO monitors new, dynamic, and upcoming relevant regulations such as the CCPA, and ensures our ongoing compliance with all applicable data privacy rules and regulations.
We work with 3rd party compliance and security teams to make sure we meet the quality and privacy needs of our customers and industry. You can read our 3rd party audit from BPA Worldwide which reviewed our architecture, processes, logic, and security, as well as data sourcing, quality, and accuracy. This report is available upon request.
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