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Data Originators vs. Data Aggregators: What's the Difference?
The difference, as we see it. To start, this is a bit of a new distinction. Traditionally any company selling data to help marketers or sales has been thrown right into a "data..
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The Top 3 Questions to Ask Your B2B Data Provider.
We know that buying B2B data to grow your business isn’t easy. More times than not, B2B data is old, inaccurate and duplicative, all of which leads to wasted ad spend and..
Podcast: First Party, Third Party, Aggregators and Originators.
Listen: Click to Subscribe on Your Favorite App! Show Notes: Constantly hearing about first party vs. third party data? Do you have to Google it to remember the difference every..
Why NetWise decided to democratize access to our data.
Or, Why the NetWise Audience Platform Matters. Last week, NetWise unveiled its NetWise Audience Platform, and we’ve been blown away by the response we’ve received to this new tool..
Podcast: The Story of the NetWise Audience Platform
Show Notes: As we own right at the beginning of this one, this is a sponsored podcast, so we've gotta talk a bit about what NetWise does. We figure, if we get it out of the way..
Data fuels today’s businesses. Shouldn’t you be using rocket fuel?
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Adam Kerpelman featured in MarketWatch discussing Apple v. Epic
Silicon Valley’s highest-profile court case in a decade begins next week, and it could lead to a decision that would change the landscape for app developers, consumers and U.S...
Campaign managers are wasting their lives in Excel.
Manage your campaigns. Not your data. No one likes dealing with Company and Contact data in Excel. Engineers don't. Analysts don't. And your campaign managers definitely don't...
The Beginning of NetWise & The Future Of The Data Industry: Q&A with NetWise CEO
For the last 10 years, NetWise has been the leading provider of B2B Audience Data to the largest B2B data companies, direct brands, agencies, platforms, sales & marketing..