Why Your B2B Campaigns are Missing 95% of Your Target Audience
Podcast: Cookies and The ID Challenge
Listen: Click to Subscribe on Your Favorite App!
.jpg)
Data Originators vs. Data Aggregators: What's the Difference?
The difference, as we see it. To start, this is a bit of a new distinction. Traditionally any company selling data to help marketers or sales has been thrown right into a "data..
From the Data: What Are The Top Ten Colleges for Marketers?
Welcome to our From the Data series. This is where our data engineers get to have a little fun with the NetWise database to see what we can learn. (And what you can learn about..
.jpg)
The Top 3 Questions to Ask Your B2B Data Provider.
We know that buying B2B data to grow your business isn’t easy. More times than not, B2B data is old, inaccurate and duplicative, all of which leads to wasted ad spend and..
Podcast: First Party, Third Party, Aggregators and Originators.
Listen: Click to Subscribe on Your Favorite App! Show Notes: Constantly hearing about first party vs. third party data? Do you have to Google it to remember the difference every..
Why Marketing is Eating Sales -- and What it Means for The Future.
Marketing Eating Sales Marc Andreessen once said that "software is eating the world." Today, we believe his prescient take on technology disruption can also be applied to..
Podcast: What is Content Marketing? (Every Company is a Media Company)
Listen! Click to Subscribe on Your Favorite App! Show Notes: This week we're talking about "content marketing." What it is, why it matters more now than it did 20 years ago, and..
.jpg)
What is an ID Graph?
Not All Identity Databases Are the Same If you’re a digital marketer, you’re probably hearing the term “ID Graph” more and more, especially with cookies possibly going away within..