NetWise Blog & News
News, thoughts, and other goodies for the Data-driven Marketer NetWise.

Podcast: Definitions, Metrics, and Sales in Complex Funnels w/ Matt Heinz
Latest Posts
What IAB Data Transparency Labels SHOULD be
Transparency I sometimes hear people say that the IAB Tech Lab’s Data Transparency Labels are the best thing that could happen to the digital marketing industry. But in my..
What does it mean to be “data-driven”?
Digital Decisions Everything today is digitized. Most business interactions with customers and partners take place in digital environments – especially during the pandemic — and..
NetWise is Now a Dun & Bradstreet Company
Today I am happy to announce that we have closed on our deal to take our relationship with Dun & Bradstreet (D&B) to the next level. As of today, NetWise is now a Dun & Bradstreet..
NetWise to be Acquired by Dun & Bradstreet
We are excited to announce that NetWise has signed a definitive agreement to be acquired by storied data provider Dun & Bradstreet. We will have more details to share here in..